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LESSON 06 OF 06

Decide: continue, change, or stop

15 min guided session · 0 / 2 checks passed

WHAT YOU WILL PRACTICE

Write an evidence-based decision memo and a bounded next step.

01

Keep a short evidence ledger

Record what you observed, what it supports and what it does not establish. Include disappointing signals. Use sample size and context: three pilot users from your network are not a representative market study.

02

Make the alternatives explicit

Continue the same hypothesis, change the customer/problem/offer, or stop. Stopping a weak idea preserves time for a better one. A pivot should state which belief changed and why.

03

Fund the next uncertainty

Define a next test and a limit for money or time. Avoid committing to a large build just to recover past effort. Progress is better decisions, not the number of features shipped.

IN PRACTICE · ORIGINAL EXAMPLE

Four people described the problem; two tried the report; one used it again. Decision: test repeat demand for two more weeks before building. Unknowns: who pays, delivery cost and whether the problem occurs outside this network.

Keep in mind

Past effort is not evidence of future value. Do not let sunk cost decide the next experiment.

The course

A free startup course in three paths

Equip is a free course from X-Dreamers, a Christian community that helps believers turn God-given ideas into startups, projects and ministries. Read any lesson first, or do the exercises here in the learning desk.

  • How to validate a business idea

    Six free lessons on validating a business idea: find a real problem, interview customers, compare ideas, run a test that can fail, then decide.

    6 × lessons · 110 min

  • How to find your first customers

    Six free lessons on finding your first customers: pick an audience you can reach, say why they should choose you, test one channel and measure.

    6 × lessons · 115 min

  • Communication skills for founders

    Six free lessons in communication for founders: listen well, write messages people can act on, open a talk, pause for questions and pitch with evidence.

    6 × lessons · 105 min

Questions about Equip

Is Equip free?

Yes. All 18 lessons are free, with no sign-up and no account. Your notes and progress are saved in your own browser on this device.

Is Equip a Christian course?

Equip is made by X-Dreamers, a Christian community that helps believers turn God-given ideas into startups, projects and ministries. The lessons teach practical skills that work for a business, a church project or a ministry. If you would like people to pray and think it through with you, tell us about your idea.

Tell us about your idea →

How long does the course take?

Each lesson takes 15 to 25 minutes: 18 lessons, about five and a half hours in all. Take one path at a time, or follow the six-week plan that mixes all three.

What do the lessons cover?

Three paths of six lessons: how to validate a business idea, how to find your first customers, and communication skills for founders, from listening well to pitching with evidence.